Tuesday, December 28, 2010

Walt Disney Imagineering

I've decided to give you all a taste of things to come. Here's my first "test run" of my typeface case study poster designs. 

Starting on the first of January I'll begin with actual attractions found within the parks but for now I give you my dream: Walt Disney Imagineering.

I, like most Disney dorks, have dreamed of being an Imagineer since I was young. I've tried extremely hard to become one and I will continue to keep that dream alive but in the mean time let's talk type.

For this case study I began by looking at mostly logos and signage. My main focus was on the classic WED Enterprises Logo. Who doesn't love that mod retro design, right? Sadly it's not a real font. It was hand generated by one of the designers at the time...but who????

Well according to Mr. Roland Crump the designer of the original WED logo was none other than Paul Hartley. You see, being so obsessed with this logo I got together with another designer who specializes in custom made typefaces and they designed a font based on it for me at a said price. I even contacted Rolly and asked him is he created the WED Enterprises logo. I thought he'd shed some light on the topic seeing how the Tower of the Four Winds model that resides in the Contemporary Resort has that same D character from the WED logo.

Rolly actually enjoyed the typeface and provided some great feedback. As for now, the designer of this reimagined font has not went public with it yet, but if and when they do I'll let you know.

Other than the custom WED typeface, the poster displays fonts found in the current WDI logo, the WDI ImagiNations logo and website, The Blue Sky Cellar, and a few WDI Construction signs that have popped up in the parks.