Sunday, September 23, 2012

Epcot 30th Product Concept

Welcome back folks—I hope you all had a great weekend. This week, I'm showcasing another idea I had, this time for hardlines. . .more specifically for Epcot's 30th.

My current day job is working in softlines—more specifically, apparel—but while designing shirts all day long, I do dream of things other than cotton, waterbase, plastisol, and tri blends. As I had mentioned before, my first job out of college was designing hardlines and social stationery for various entertainment/animation properties, so when I'm out and about, I can’t help but take notice of what various Disney licensees are up to. I also keep myself up to date on the new style guides the designers at DCP crank out.

Last week I was walking through a big box chain store and came across a night light produced by the Jasco Company. The shape of the light and its functionality drew me in instantly, and I could see how this one item could be remolded, designed and repackaged for Epcot's 30th. The light itself is a geodesic dome that projects an image onto your wall, floor or ceiling at night. The biggest change I made would be to actually remold the globe of the light to resemble the panels of Spaceship Earth. Other than that, nothing else was changed from the original light.

At present the nightlight is targeted to a younger demographic, hence the properties used on the existing product in stores, mostly Disney Princesses and Cars. But regardless of age, what Disney fan wouldn't want to drift off to slumberland with visions of Spaceship Earth, Mesa Verde, or Dreamfinder glowing softly above their heads?

Well that does it for this week’s post. Tune in next week for more Designerland offerings. Have a great week, and as always, thanks for stopping by.