Sunday, August 26, 2012

The Contemporary Resort

Welcome back to another edition of Designerland's Typography Case Studies. This week, we'll be looking at some of the various fonts and typefaces used at the Contemporary Resort Hotel.

When it comes to typography and the Contemporary, not too much can be said that I haven't already mentioned here at Designerland. When I view the resorts at a glance, I liken it to looking at a "simplified" version of the Magic Kingdom itself. The Polynesian mirrors Adventureland, the Contemporary mirrors Tomorrowland and the Grand Floridian mirrors Main Street. So it comes as no surprise that most of the fonts used at the Contemporary are sleek, modern sans serif typefaces, some of which are actually seen in use over in Tomorrowland. This is what I like to call the three C's of design: Concise, Coordinated, and Cohesive.  

Over the years, the Contemporary Resort has seen a handful of changes in its graphic design and typography. If we look at the resort’s logo alone, we can see just how many changes the resort has gone through over the years. Disney designers have kept true to the original feel for the most part with a few liberties taken here and there in the typography, mainly in the form of fanciful display fonts used for various dining and shopping features.

Next time you're staying at the Contemporary, take notice of those classic typefaces used throughout the resort, then see if you can find those same faces used on the Monorail and throughout Tomorrowland. I bet you can! Okay folks, that does it for this week’s post. Tune in next week for a new Retro 71 shirt concept and have a swell week!