Monday, May 7, 2012

Main Street USA Part 2

Welcome back to Designerland's Typography Case Study. This weeks study is a continuation of Main Street USA as I've had to break up the post into a three part series. So sit back and enjoy more of those fantastic fonts used by Disney designers.

As stated in the first Main Street Case Study, most of the fonts used on the thoroughfare are display fonts ranging in classifications such as Victorian, Script, Tuscan, Latin, Slab Serifs, Serifs, Edwardian, Ornamental, and so on, used for the various fictitional storefront shops.

Well that does it for the second instalment. Tune in soon for part 3 as well as other fun Designerland offerings. With that said I've started a new project for Designerland that I'm so excited to be working on and I believe is long overdue. I hope you guys will enjoy it. Hold tight and tune in real soon. Until next time, have a great week. Thanks for stopping by.


  1. I just discovered your site and truly love your work! Are you ever going to list all of the fonts and where you found them?

  2. I worked in Imagineering, and true we used a lot of type fonts on Main street. But most of them were redrawn by hand and corrected. That's because many cool fonts used for print wouldn't look well as display lettering, which was hand drawn. The last park to use almost exclusive hand drawn (pencil and paper)fonts was DLP (or EDL when we worked on it).

    1. First of all I want to say thank you for help creating the magic!

      Second of all my research in font finding is basically tracking down those amazing display fonts that are actually out on the market that many amazing type foundries have painstakingly recreated based on old display fonts that are currently seen and or being used in the parks.

      I know from my research that there are many a font found in the parks that were and are hand generated/created...a lot of brush scripts on Main Street in one case. When studying the chronological order that is the Disney Theme Park you can see how things have greatly changed.

      Over time and the ushering in of new technology has done away with this art form, especially in the current parks. Designers these days rely on free fonts (eek!) and a hand full of commercial fonts (if WDI gets the license for a good price). They also rely on design programs to achieve the look of hand display lettering. Once again pushing out the old ways for the new.

      Hand lettering and hand recreation of vintage display fonts is a lengthy process which equals time which then equals money, in which sometimes the budgets don't account for. That's to say not all hope is lost even though (currently) WDI is heavily leaning on one particular type foundry for it's fonts these last 3 years. I imagine for every hand created display font/lettering there are maybe 10-15 computer generated display fonts in use in the parks today.

      There's a great deal of history and design when it comes to the Disney Theme Parks, making it a perfect exercise in the study of typography. . .my specialty.

      Thanks again for the comments and visiting Designerland.

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  4. Replies
    1. Thanks for the compliments and for visiting!