Friday, July 29, 2011

Rocket to the Moon | Flight to the Moon | Mission to Mars

In this attraction typography case study, we will look at some of the typefaces used for Rocket to the Moon/Flight to the Moon/Mission to Mars.

Rocket to the Moon was one of Disneyland's original opening day attractions.  It was a simplistic show that utilized circular screens in the center of the floor and ceiling. It seated the guests in the round, and a screen on the floor would show the guests where they had been, while the above screen showed the destination. Over time the attraction began to show its age and was reimagineered to Flight to the Moon. After six years, the attraction was rebranded yet again to Mission to Mars. Disneyland's Mission to Mars shut its doors in 1998 while Walt Disney Word's attraction closed in 1995. 

The typography for this long-forgotten attraction focused heavily on popular Sans Serif typefaces. The simplistic, classical typefaces represent progress and the future, and the italic-set fonts convey the feeling of movement and speed as if we the guests were thrusting into a world of Tomorrow. A few classic Serif fonts do make their appearance in the font palette, but these are more secondary to the Sans Serifs. With all the rebranding and re-themeing of the attraction, a few small decorative display fonts made their way into the palette, like the main font used for the attraction signage spelling out "Mission to Mars", which is a wide-set, italicized stencil font that looks extremely sci-fi/space race. 

Well that about does it for this week's case study. Thanks for stopping by and be sure to come back on Monday for a new Retro '71 shirt concept. Have a great weekend!