Monday, July 18, 2011

Retro '71


This weeks Retro '71 concept is the second installation of the faux Real Estate/Land Development companies used to purchase the land for the Walt Disney World Resort.


Once again I used my imagination when developing the logo for the Tomahawk Properties, Inc. logo. I toyed around with the notion of actually using a tomahawk as the main icon but feared it looked too much like an Atlanta Braves logo so I opted for a simplistic Native Chief icon. The color palette is a simplistic faded/burnt orange color which I enjoy seeing how orange has not been introduced into the Retro '71 apparel line as of yet.

Well that does it for this week. Tune in on Friday for a new typography case study and thanks for visiting! Have a great week!