Greetings folks, and welcome to yet another edition of the Retro 71 apparel line. This week’s concept is another design based on the old logo for the Magic Kingdom. This logo is probably my second favorite logo Disney designers have ever used to brand the happiest place on earth.
The typeface is a heavily stylized and modified version of the classic Bookman Swash. Subtle details have been added, such as the median spurs which give it more of a regal flair. I added the original Cinderella Castle icon to the logo’s left side in order to balance the “THE” in the logo. It also gives it a little more visual interest beyond just a simple typeset logo. For the color palette I chose two colors I feel best represent the Magic Kingdom: an orangish-red and a yellow.
The two different-colored logos were then offset to give it more depth and a retro feel as if the print was not correctly aligned during registration. Lastly, the time-honored texture was added. The entire design works best on a shirt that is sandy cream with a hint of brown. Orange, yellow and brown were a typical color palette from the 70's—it was used everywhere from apparel to kitchens. In the end, it's a simplistic design that fits perfectly into the apparel line.
Well that's about it for this week. Hurry back next week for a new attraction sound board as well as other fun Designerland offerings. Until next time, have a great week and see ya soon!